Working directly with the corporate marketing team at SanDisk, I wrote a couple radio ads promoting their Sansa brand of MP3 players. In conjunction with the corporation’s sponsorship of NHL team, the San Jose Sharks, these ads were aired exclusively during radio broadcasts of the Sharks’ hockey games. With that in mind, the creative concepts and scripts I created were tailored specifically to that audience. In addition to these ads I have a long history of working with the SanDisk marketing department on projects ranging from brochures to websites to messaging frameworks to packaging copy. At right is one of the two radio spots from this project.

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